WWE’s Fandom Conundrum

When I wrote my column about becoming more interested in companies outside WWE, I briefly mentioned naming this blog. “That Wrestling Fandom” was specifically named to not be WWE specific. But I also deliberately picked the term “fandom”, because I anticipated that at some point I’d be talking about fan culture. And here we are.

I think WWE and their fans are in an endless cycle of no-win situations.

Fans, myself included, cry out month after month for long term storytelling. Shotgun booking appears to be public enemy number one at times, and yet is all too prevalent in WWE’s programming. The obvious example going back a few months was when Finn Balor lost to Kane towards the end of last year when he was considered to be Brock Lesnar’s obvious next challenger.

And yet, when WWE try to have a feud simmering under the surface for months, that doesn’t go down well either. Sasha Banks vs Bayley is a rivalry that has burst back to the fore after last night’s Raw, and nobody seems to care anymore. The time for a heel turn, based on crowd reaction, was 14 months ago. People say this is a feud that has gone nowhere for six months, but Banks looked like she was turning heel around Wrestlemania 33 – over a year ago in April 2017. Continue reading WWE’s Fandom Conundrum